Get Ready to enterJingle All the Way to $100K

Enter Now
    • Christmas tree made of $100 bills decorated with red ornaments on a red background

    Happening Here

    Two young woman doing holiday shopping and snapping a selfie

    Get Ready for Holiday CheerCelebrate the Ones You Love

    Explore Directory
    Teal gift box with a red ribbon against a burgundy and orange background.

    Find something for everyone on your listHoliday Gift Guide

    Explore the Guide
    Santa Claus reviews a long list in a warmly lit holiday setting.

    Book your reservation todayVisits & Photos With Santa

    What To Know

    Get ready to explore fashion, fun and family activities

    Plan a visit

    Discover
    A woman looking at her phone outdoors by holiday lights

    OffersBrowse Our Latest Sales & Offers

    See all

    Kay Jewelers Up to 50% off Black Friday Deals

    Save big now! Shop in-store and get Black Friday deals for up to 50% off.  Offer valid while suppli...

    Valid from November 9, 2026 to November 29, 2026

    See details
    Kay Jewelers

    Earthbound Trading Company Groovy New Layers

    Fresh jackets, fuzzy details and winter-ready fashion for your holiday lists! Stop by in store today...

    Valid from November 10, 2026 to November 16, 2026

    See details
    Earthbound Trading Company

    About South Plains MallThere's So Much To Discover

    As the town center of Lubbock and the West Texas region, South Plains Mall is the go-to hub for shopping, dining, and entertainment, from brunch outings to date nights. With a dynamic mix of specialty stores, boutiques, and top retailers like the new flagship Dillard's, JC Penney, H&M, Pandora, and Hollister, there’s always something new to discover. Dining and entertainment options include The Cheesecake Factory, Uncle Julio’s, Bubba’s 33, Olive Garden, Chick-fil-A, and Premiere Cinemas & IMAX.
    Guests shopping at South Plains Mall