Get Ready for holiday cheerCelebrate the Ones You Love

Explore Directory
    • Woman in a black feathered dress holding a red ornament against a gray background.

    Happening Here

    holiday christmas tree covered in $100 dollar bills with red ornaments

    Enter daily for your chance to winWin $100,000 This Holiday Season

    Enter Now
    Teal gift box with a red ribbon against a burgundy and orange background.

    Find something for everyone on your listHoliday Gift Guide

    Explore the Guide
    Santa Claus reviews a long list in a warmly lit holiday setting.

    Book your reservation todayVisits & Photos With Santa

    What To Know

    Get ready to explore fashion, fun, and family activities

    Plan a visit

    Discover
    A stylish man shopping for clothes

    OffersBrowse Our Latest Sales & Offers

    See all

    Buckle Style Your Way

    Denim your way, always. Show off your style in BKE and discover every jean you'll need for 'fits tha...

    Valid from October 27, 2026 to November 10, 2026

    See details
    Buckle

    JOURNEYS All You Need is Samba

    Samba is always that girl! See why everyone keeps it on deck when you get a fresh pair for fall. Sho...

    Valid from October 27, 2026 to November 9, 2026

    See details
    JOURNEYS

    About South Plains MallThere's So Much To Discover

    As the town center of Lubbock and the West Texas region, South Plains Mall is the go-to hub for shopping, dining, and entertainment, from brunch outings to date nights. With a dynamic mix of specialty stores, boutiques, and top retailers like the new flagship Dillard's, JC Penney, H&M, Pandora, and Hollister, there’s always something new to discover. Dining and entertainment options include The Cheesecake Factory, Uncle Julio’s, Bubba’s 33, Olive Garden, Chick-fil-A, and Premiere Cinemas & IMAX.
    Guests shopping at South Plains Mall