Get Ready for holiday cheerCelebrate the Ones You Love

Explore Directory
    • Woman in a black feathered dress holding a red ornament against a gray background.

    Happening Here

    Teal gift box with a red ribbon against a burgundy and orange background.

    Find something for everyone on your listHoliday Gift Guide

    Explore the Guide
    Santa Claus reviews a long list in a warmly lit holiday setting.

    Book your reservation todayVisits & Photos With Santa

    What To Know
    A fall salad

    Enjoy a quick snack or complete mealFood + Drink

    Explore Options

    Get ready to explore fashion, fun, and family activities

    Plan a visit

    Discover
    A stylish man shopping for clothes

    OffersBrowse Our Latest Sales & Offers

    See all

    Aeropostale The Cutest Fall Styles Starting At Just $10

    Build the best fall ‘fits with iconic throwback styles from the archive. Shop the exclusive Y2K Reis...

    Valid from October 8, 2026 to October 28, 2026

    See details
    Aeropostale

    LensCrafters Importance of Eye Exams

    Check your eye health with our experts to make sure you're always seeing your best.  Eye exams avai...

    Valid from September 1, 2026 to November 1, 2026

    See details
    LensCrafters

    About South Plains MallThere's So Much To Discover

    As the town center of Lubbock and the West Texas region, South Plains Mall is the go-to hub for shopping, dining, and entertainment, from brunch outings to date nights. With a dynamic mix of specialty stores, boutiques, and top retailers like the new flagship Dillard's, JC Penney, H&M, Pandora, and Hollister, there’s always something new to discover. Dining and entertainment options include The Cheesecake Factory, Uncle Julio’s, Bubba’s 33, Olive Garden, Chick-fil-A, and Premiere Cinemas & IMAX.
    Guests shopping at South Plains Mall