As the only mall of its size between Fort Worth and Albuquerque—with the two nearest centers each more than 100 miles away—South Plains Mall draws from a vast 278,000-person trade area extending from west Texas into eastern New Mexico. With its five anchors and 150 specialty stores, the super-regional mall generates over 10 million shopper visits annually. Comparative benchmark surveys taken over the past few years show that South Plains Mall is attracting customers who visit more frequently, spend more per visit and stay in the center longer, resulting in a higher buyer conversion ratio.
